We both understand shopper and your consumers.

We offer you a full scope market research service for the consumer side comprising the major research fields of new product development, brand, packaging, and advertising. Our clients benefit from our multi-year experience when it comes to generating consumer insights and drawing the right conclusions from them.
We offer shopper research to the point.

More than 40 years of shopper expertise in a very experienced team stand for consistently strong practical relevance and agile project management. By combining well-tried methods with concise reports, your goals can be achieved efficiently - both internally and in discussions with retailers.
Today, people buy differently: we understand how!

Digitalization, inflation, sustainability, and changing nutritional needs - with up-to-date shopper insights and professional shopper journey management, you can increase your knowledge of the customer and thus your sales.
The in-depth analysis of buying & selling is our passion.

With a focus on shopper research, we support you in all questions relating to purchasing behavior and purchasing decisions and provide insight-based consultancy.

Shopper Research

Derivation of a shopper‑logical shelf
(shelf recommendation)
Exploration of the purchase decision tree
(Customer Decision Tree) incl. planning and search/orientation behavior
Uncovering/mapping a shopper‑oriented product group structure
(cognitive mapping, mental mapping)
Decoding purchasing behavior with the help of a virtual shelf
Promotion & display check
incl. relevance, perception and, the important levers along the AIDA model
Price analyses (PSM)
Packaging optimization
with a focus on PoS performance (shelf impact)
Range optimization / overlap‑free assortment optimization
(TURF method)
Identification of shopper target groups,
their potential and (purchasing) behavior
Data analyses for category management
based on retail and household panel data (GfK/SimIT, IRI, Nielsen, Drotax, etc.)

TouchPoint analysis

(evaluation, content check, etc.) on the customer journey through to the purchase decision

New product development
Research‑based idea development, new product & concept testing,
Analysis of category drivers, motives, and barriers
Evaluation of brand image, analysis of brand positioning, and strength
Brand tracking
Advertising research,
especially pre‑testing and advertising/campaign tracking
Package testing

Online survey
(national and global, also multilingual via a panel or exclusively with customer addresses)
Behavioral observation of shoppers at the PoS
PoS survey
Telephone survey (CATI)
Store and promotion checks
(including in-store touchpoint analysis)
App- or crowd-based PoS checks and surveys
Route analyses with the help of video technology
(data protection compliant)
Shopper frequency measurement
with equipment-based methods
Scanner data analysis
Panel data analysis

Cirk Sören Ott
Management

Expert in marketing, consumer goods and retail research, (changing) multi-channel customer behavior and touchpoint management

Volker Dobler
Management

Expert for consumer and shopper insights, purchase decision & POS evaluation, international market research

Christopher Lepp
Director

Expert for consumer insights, brand and target group analysis, motive research, tracking studies