We offer shopper research to the point.

More than 40 years of shopper expertise in a very experienced team stand for consistently strong practical relevance and agile project management. By combining well-tried methods with concise reports, your goals can be achieved efficiently - both internally and in discussions with retailers.
We both understand shopper and your consumers.

We also offer you a full scope market research service for the consumer side comprising the major research fields of new product development, brand, packaging, and advertising. Our clients benefit from our multi-year experience when it comes to generating consumer insights and drawing the right conclusions from them.
Today, people buy differently: we understand how!

Digitalization, inflation, sustainability, and changing nutritional needs - with up-to-date shopper insights and professional shopper journey management, you can increase your knowledge of the customer and thus your sales.
The in-depth analysis of buying & selling is our passion.

With a focus on shopper research, we support you in all questions relating to purchasing behavior and purchasing decisions and provide insight-based consultancy.

Shopper Research

Derivation of a shopper‑logical shelf
(shelf recommendation)
Exploration of the purchase decision tree
(Customer Decision Tree) incl. planning and search/orientation behavior
Uncovering/mapping a shopper‑oriented product group structure
(cognitive mapping, mental mapping)
Decoding purchasing behavior with the help of a virtual shelf
Promotion & display check
incl. relevance, perception and, the important levers along the AIDA model
Price analyses (PSM)
Packaging optimization
with a focus on PoS performance (shelf impact)
Range optimization / overlap‑free assortment optimization
(TURF method)
Identification of shopper target groups,
their potential and (purchasing) behavior
Data analyses for category management
based on retail and household panel data (GfK/SimIT, IRI, Nielsen, Drotax, etc.)

TouchPoint analysis

(evaluation, content check, etc.) on the customer journey through to the purchase decision

New product development
Research‑based idea development, new product & concept testing,
Analysis of category drivers, motives, and barriers
Evaluation of brand image, analysis of brand positioning, and strength
Brand tracking
Advertising research,
especially pre‑testing and advertising/campaign tracking
Package testing

Online survey
(national and global, also multilingual via a panel or exclusively with customer addresses)
Behavioral observation of shoppers at the PoS
PoS survey
Telephone survey (CATI)
Store and promotion checks
(including in-store touchpoint analysis)
App- or crowd-based PoS checks and surveys
Route analyses with the help of video technology
(data protection compliant)
Shopper frequency measurement
with equipment-based methods
Scanner data analysis
Panel data analysis