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We both understand shopper and your consumers.
We offer you a full scope market research service for the consumer side comprising the major research fields of new product development, brand, packaging, and advertising. Our clients benefit from our multi-year experience when it comes to generating consumer insights and drawing the right conclusions from them.
We
offer shopper
research to the point.
More than 40 years of shopper expertise in a very experienced team stand for consistently strong practical relevance and agile project management. By combining well-tried methods with concise reports, your goals can be achieved efficiently - both internally and in discussions with retailers.
Today,
people buy
differently: we
understand how!
Digitalization, inflation, sustainability, and changing nutritional needs - with up-to-date shopper insights and professional shopper journey management, you can increase your knowledge of the customer and thus your sales.

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The
in-depth analysis
of buying & selling is
our passion.
With a focus on shopper research, we support you in all questions relating to purchasing behavior and purchasing decisions and provide insight-based consultancy.

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SHOPPER RESEARCH

  • Derivation of a shopper‑logical shelf
    (shelf recommendation)
  • Exploration of the purchase decision tree
    (Customer Decision Tree) incl. planning and search/orientation behavior
  • Uncovering/mapping a shopper‑oriented product group structure
    (cognitive mapping, mental mapping)
  • Decoding purchasing behavior with the help of a virtual shelf
  • Promotion & display check
    incl. relevance, perception and, the important levers along the AIDA model
  • Price analyses (PSM)
  • Packaging optimization
    with a focus on PoS performance (shelf impact)
  • Range optimization / overlap‑free assortment optimization
    (TURF method)
  • Identification of shopper target groups,
    their potential and (purchasing) behavior
  • Data analyses for category management
    based on retail and household panel data (GfK/SimIT, IRI, Nielsen, Drotax, etc.)

TOUCHPOINT ANALYSIS

(evaluation, content check, etc.) on the customer journey through to the purchase decision

CONSUMER RESEARCH

  • Target group analyses
    Identification and characterisation of your own target group in comparison to category and competition on the basis of sociodemographics, emotional predisposition, brand history and loyalty
  • Semi-implicit analysis of drivers and barriers in a category
    Motives, barriers and category entry points – qualitatively explored and quantified for all relevant subgroups
  • Brand Performance Tracking to measure brand success over time
    Brand tracking with awareness and attractiveness funnel, brand image and emotional brand load and loyalty indicators such as Net Promoter Score and Net Loyalty Score
  • Brand Experience Tracking
    Analysis of brand experiences at individual touchpoints based on the aspects of brand, category and target group fit, as well as emotionalisation and activation
  • Detailed look at advertising and communication measures
    especially pre‑testing and advertising/campaign tracking
    Pre- and post-testing as well as advertising tracking (from annual to daily intervals) of communication and advertising measures based on the criteria of penetration, involvement and activation
  • New Product Development
    Iterative, research-based and customer-centred new product development with the aim of identifying successful new product ideas from customer’s point of view and reducing the risk of flops
  • Analysis of packaging from a consumer perspective
    Evaluation of packaging from a customer perspective with a view to brand and category fit, emotionalisation and activation
  • Brand Promotion Tracking
    Tracking tool for analysing the perception and evaluation of promotions in retail

SURVEY METHODS/TOOLS

QUALITATIVE
RESEARCH

  • Accompanied shopping trips
  • Focus groups
    (online and offline)
  • In-depth interviews
  • Diary surveys
  • Shopper rally
    (visit and comparison of several retail competitors)
  • Online communities
    (into the heart of consumers and shoppers over time)
  • Eye tracking
    (directly at the PoS – or in studio)
  • Expert discussions
    (with industry and sales representatives)
  • Online survey
    (national and global, also multilingual via a panel or exclusively with customer addresses)
  • Behavioral observation of shoppers at the PoS
  • PoS survey
  • Telephone survey (CATI)
  • Store and promotion checks
    (including in-store touchpoint analysis)
  • App- or crowd-based PoS checks and surveys
  • Route analyses with the help of video technology
     (data protection compliant)
  • Shopper frequency measurement
    with equipment-based methods
  • Scanner data analysis
  • Panel data analysis

QUANTITATIVE
RESEARCH

CONTACT PERSONS

Cirk Sören Ott

Cirk Sören Ott
Management

Expert in marketing, consumer goods and retail research, (changing) multi-channel customer behavior and touchpoint management

Volker Dobler

Volker Dobler
Management

Expert for consumer and shopper insights, purchase decision & POS evaluation, international market research

Christopher Lepp
Director

Expert for consumer insights, brand and target group analysis, motive research, tracking studies

limbic licensed partner